IBO FACTS®IBOs and Amway North America


The majority of IBOs have never built a business before and rely on the information communicated through support materials to help gain the skills necessary to help achieve success.

Every industry has what are sometimes called Business Support Materials (BSMs). Amway is no exception. They often include the use of recorded media, books, and meetings, which in our case are developed by experienced IBOs to guide newer, less experienced IBOs in a Business powered by Amway. They are also a source of motivation for new IBOs.

BSMs may also include books and recorded media developed by non-IBOs who are accomplished in their field, like John Maxwell or Frank Luntz.

IBO BSMs are a proven way to attain knowledge, gain skills, and improve performance in today's business world. Ours are user-friendly, tailored to this Business, and come in many formats: video, audio, digital, print, and interpersonal education programs. They help provide:

  • Effective business-building techniques
  • Interpersonal and communication skills
  • Valuable leadership principles
  • Time management expertise

Did you realize that BSMs are everywhere, not just in businesses powered by Amway? For example: Teachers, doctors, mechanics, and countless other professionals rely on training and motivation to learn industry trends, stay focused, and keep skills up-to-date. The Training and Development Organizations Directory actually lists more than 2,600 institutes, firms, and other agencies that conduct professional training or produce training materials.

Growing Together, Success For All!