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IBO 101 |
IBO 101 Here are some basics you may find useful when discussing Quixtar.com and IBOA International.
ABOUT IBOAI
What is the IBOAI? The IBOAI (IBOA International or Independent Business Owners Association International) is a trade association representing the business interests of Independent Business Owners powered by Quixtar. Its purpose is to educate, represent, and protect its members while consulting with Quixtar Inc.
The association, which originated in 1959, is governed by a Board of Directors that is elected by its voting members. Board members serve on various committees looking into specific areas of concern or interest. From the Board, each year members also elect a President, Vice President, and Secretary/Treasurer. The association’s purpose is to educate and protect its members and represent its members.
IBOAI administrative and IT staff operate out of offices in Grand Rapids, Michigan.
What is a trade association? A trade association is an organization of business people who share common interests or concerns that educates and represents the interests of its members. The IBOAI (or IBOA International) is one example.
What is Quixtar.com? Quixtar.com is an e-commerce website operated by Quixtar Inc. IBOs and Customers who register and renew membership with Quixtar Inc. through Quixtar.com can order high quality products and services for convenient delivery to anywhere in the United States, Canada, and parts of the Caribbean.
What is Quixtar Inc.? Quixtar Inc. is a North American subsidiary of Alticor Inc. operating Quixtar.com, an e-commerce website, and administering the Independent Business Ownership Plan.
Quixtar headquarters maintains offices and a product distribution center in Ada, Michigan, plus operates customer service offices at Alticor’s main facility. Quixtar Canada operates from offices and a product distribution center in London, Ontario.
What is Alticor Inc.? Alticor Inc. manufactures exclusive brands of quality products in cosmetics, liquid, powder, aerosol, and plastics production facilities at its mile-long (1.6 km) complex and world headquarters. Alticor has operated consistently at this site since 1959 and employs more than 5,000 in the United States and Canada.
Alticor’s exclusive brands are sold in the United States, Canada, and parts of the Caribbean, plus in dozens of other countries across the globe.
In addition to Quixtar, Alticor administers the separate Amway Independent Business Ownership Plan outside of North America and parts of the Caribbean.
What are registration and renewal? Registration is the process of starting an Independent Business powered by Quixtar or becoming a Customer with the ability to order products and services through Quixtar.com.
Registration happens only once. However, each year IBOs and Members must renew their status through Quixtar.com. Clients must register initially but are not required to renew.
What is an IBO? An IBO is literally an Independent Business Owner: an individual, couple, or small group of individuals who own and operate their own business, which is powered by Quixtar. IBOs are the CEOs of their own businesses, and they make the same daily business decisions other business executives make.
What is a Customer?
A Customer is someone
who registers with
Quixtar.com for the right to order
quality products and services,
Who should register as what? It’s fairly straightforward:
What are PDPs? PDPs are Professional Development Programs. Most industries and professions have them, featuring key players in the field offering tips and techniques for professional improvement, motivational presentations, and additional materials in the form of books, tapes, and seminars or conferences. With Quixtar-related PDPs, programs are created by people who have been where you are and can help you get to where they are in the business.
PDPs often combine elements of seminars, conferences, and meetings in a single setting. Emphasis can be on motivation (to help increase progress toward business goals), basics (to increase basic business knowledge), and instruction (to increase awareness of products, services, and tips-and-techniques). They often recognize IBOs (Independent Business Owners) who have accomplished their goals and qualified for new achievement levels, plus they spotlight new products and services, and they provide access to learning materials like tapes, videos, and books.
What’s difference between a seminar, a conference, and a meeting? Here is what the Merriam-Webster Online Dictionary says:
Where the products come from? Products and services offered through Quixtar.com come from a variety of sources, including a long list of exclusive brands designed, developed, manufactured, and warehoused at and distributed from Alticor facilities in Michigan.
Alticor product development occurs in much the same way it is done at other companies. Much market research is conducted to determine what consumers want and the best and most cost-effective way to bring products to consumers’ homes. In the least, most products on Quixtar.com offer features that make them unique in the marketplace and for which side-to-side comparisons are difficult to make.
Quixtar also contracts with other companies across the world to provide other high value product selections. They include snacks, clothing, electronics, communications, and toys, among many others.
Exclusive brands Although products sold on Quixtar.com come from a variety of sources across the United States and around the globe, most of our Exclusive brands are made right here in North America. Brand names like Artistry, Nutrilite, SA8, L.O.C., XS, and Trim Advantage, to name just a few.
Featuring products you use everyday Products are a staple of our business, offering a huge assortment of products available through Quixtar.com. Products you use everyday. Products you recommend to others, who can also use them everyday.
Such as… Household Cleaners DISH DROPS® Dish Care; L.O.C. ® Bath, Kitchen, and Multi-Purpose Cleaners; PURSUE® Disinfectant Cleaners; and SA8® Laundry Detergents, Bleaches, Fabric Softeners, Prewashes, and Boosters.
Beauty Products ARTISTRY® Skin Care and Cosmetics for Women; NAO never accept ordinary™; BODY SERIES® Hand and Body Cleansers and Moisturizers; Deodorants; Anti Bacterial Soaps; products for Sensitive Skin; and SPFs; Men’s Skin Care; Acne Skin Care; Hair Care; Jewelry; and Fragrances.
Personal Care Products GLISTER® Oral Care like Toothpaste, Oral Rinse, Breath Fresheners, and Toothbrushes; Bath & Body; Feminine Care; Sun Care; and Over the Counter Medications.
Health Care Products NUTRILITE® Vitamins & Supplements, NUTRILITE and XS™ Sports Nutrition, TRIM ADVANTAGE® Weight Management, eSpring® Water Treatment, ATMOSPHERE™ Air Treatment, MAGNABLOC® Therapeutic Magnets, iCook® Cookware, TRIM ADVANTAGE Healthy Lifestyle Foods, Exercise & Health Equipment, and FORMUCARE® Over the Counter Medications.
How Quixtar.com Exclusives are made Quixtar Inc. is a subsidiary of Alticor Inc. Alticor operates full production facilities on its mile-long (1.6 km) complex in Ada, Michigan. It is there that high quality consumer products are manufactured in liquid, powder, aerosol, and cosmetics production lines. Alticor even makes its own plastics and paperboard packaging. This allows Alticor and Quixtar Inc. to maintain top quality, from creation to delivery.
Products beyond borders Alticor actually creates, packages, warehouses, and distributes Exclusive products for sale by IBOs (Independent Business Owners) around the world, including through Quixtar.com in the United States, Canada, and parts of the Caribbean. Although the names may be the same, the products can often be quite different between countries to meet unique regulatory or marketing standards.
MLMs Versus Pyramids In the early days of multi-level marketing (MLM), the business model was sometimes called a “pyramid.” However, in those days unethical entrepreneurs became involved who chose to operate illegally and the MLM industry gained a bad name through association.
Today, there are still unethical entrepreneurs taking advantage of their association with legitimate businesses. The FTC regards them as “pyramids” and not legitimate MLMs. Quixtar prides itself on being one of the good guys. Its Rules of Conduct and Code of Ethics, which help guard against unscrupulous people, are a standard for the industry. Quixtar Inc. and the IBOA International work diligently to educate and protect IBOs and their downlines from unethical schemes.
After lengthy study, the FTC regards Quixtar Inc. as an MLM business, not a pyramid.
How much money can you make in a business powered by Quixtar? Some IBOs get involved in Quixtar.com to add a little extra income to their other sources of income. Others decide to leave their other sources of income, hoping to build a large income solely through Quixtar.com. Lots of IBOs operate somewhere in between. Their success is dependent upon a number of factors, not the least of which is their willingness to put in the hours and effort required to be successful in any business. IBOs achieve a wide range of success levels, depending on their criteria.
Quixtar and Amway - Not one and the same Quixtar’s Independent Business Ownership Plan is similar to Amway’s, but otherwise the two business models are different.
Quixtar is unique as an e-commerce model, relying heavily on the Internet to handle everyday business transactions such as ordering products, registering new IBOs or renewing existing ones, business support and customer service functions, and keeping track of business growth. Anyone who is an IBO or Customer can order products for delivery to their home, their apartment, their office, or to a friend.
Amway does not operate in North America. It is a separate business model that operates in Central and South America, Europe, Asia, Australia, and other parts of the world. It runs much as Amway once operated in North America with product ordering, billing, and distribution handled by Platinum and above IBOs. The business is operated differently in most countries because of cultural or legal differences, but the basics are the same from country to country. The biggest differences are with Amway in China, where people and the government are still trying to iron out how entrepreneurship should work in their society – it’s actually true for all MLMs (Multi-Level Marketing companies).
How are pin levels attained? Contrary to rumor, no one can “get” a pin level. Every single one of them is earned, whether it’s Platinum, Diamond, or Crown Ambassador – or the many other levels. IBOs must qualify for each pin level based on a strictly observed set of standards. A pin level is not dependent on how much money someone earns but on how many points he or she builds up each month selling products and helping others in their business organization do the same.
Terms you may run into
IBOs: Independent Business Owners. Entrepreneurs who start their own businesses with Quixtar.com, which they run independently.
Customers: Consumers who sign on with Quixtar.com to purchase products at suggested retail price.
Upline: An IBO who registers Members and IBOs beneath him in his organization. Describes the IBOs who are above you in the line of sponsorship.
Downline: An IBO who is registered under another IBO within a line of sponsorship. He is “downline” from his sponsoring IBO.
Pin: A casual reference to an achievement level, such as “the Diamond pin level.” More specifically, however, a “pin” refers to an actual pin or piece of jewelry that an IBO receives upon achieving a specific success level. For instance, when an IBO reaches the Diamond level, he will receive a Diamond Pin, which all IBOs recognize as signifying his achievement.
Front-end Loading: Quixtar Inc. prohibits “front-end loading,” meaning the prior purchase of a large volume of merchandise, the cost of which in pyramids the purchaser eats.
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